A very important factor when it comes to ranking is the websites content relevancy. What ever your primary keywords are make sure that the content of your website fits with those keywords. Let’s say your website was a book, Google is smart enough to know what the book is about based on the inside of the book, not just the Title on the cover.

So in other words if you want to rank well make your website as consistent as possible all the way through. There are other obvious factors that deal with rankings, but if the above is not done correctly anything else you may be doing might not be as effective.